Friday, September 19, 2008

Should You Get A Blog?

by: Andrea J. Lee
A blog is a type of website. It allows the website owner to easily write messages that get posted to the site automatically, often in a journal or diary-like style. A particularly appealing thing about blogs is that your readers can comment back to your posts fairly easily, and a continuous stream of fresh conversations result. (This is a good thing.)
Here are three reasons to consider getting a blog:
1.To Replace Your Ezine
If you currently publish an ezine, you may wish to consider replacing it with a regularly published blog. This means using your blog to publish journal entries, and then when it comes time to communicate with your subscriber list, you excerpt some items from your blog, and send those out as your ezine.
This saves you from creating special articles only for your ezine. In many cases it becomes easier for you to write in blog format (short and sweet) so you save time. Readers enjoy the practical, "reporter-like" nature of blogs instead of ezines, and gradually come to feel that they are in conversation with you on a daily basis. You become part of their everyday circle of friends and associates, which leads to you becoming their natural resource on the topic of your expertise.
2. To Create a Quick and Dirty Learning Environment or e-Campus
For those of you who offer TeleClasses or other programs that want to have a web page of learning resources, links, class notes and audio, etc., a blog can be a great way to bring together an e-Campus.
If you offer a workshop, coaching/consulting, or even a software solution, and you want to instantly add value to your clients, create a "client/student resource page" using a blog. This becomes an environment that the students can play in, study more, and soak up your materials. Your clients continue to benefit from your expertise even though you're not physically there; they do it at their pace, and at little cost to you.
Once again, because blogging makes it easy for you to continually update your website without mucking around with FrontPage or DreamWeaver, you will save time and energy publishing to the Internet.
3.) Just For Fun, And To Be Cool
Let's face it, a large part of the reason you're wondering about blogs is because it sounds cool, right? And new stuff is fun. So why not try it just because? Sometimes it's enough to try something because it stretches you, keeps you limber and awake to possibilities. There's nothing wrong with playing, UNLESS you fool yourself into thinking your business is improving, or you're somehow paying the mortgage while you play.
Rest easy, there's no pressure to get a blog. Not getting one won't negatively impact your bottom line. So although the technology can be entrancing, stay focused... what are you selling to who? How is it going? That said, do stay curious about new technology. Part of your chosen profession as an online biz owner means modeling for others by staying abreast of new things.
With that in mind, see some fun blogs at the blog search engine: http://www.blogsearchengine.com/
About The Author
Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit www.39lessons.com
andrea@andreajlee.com

How To Make Money From Your Blog Content

by: Evelyn Lim
Writing a blog can be fun and exciting, but it can also be rewarding. If you do not know how to make money from your blog content then you need to consider implementing the following suggestions in your blog.Make Money Tip #1 AdsenseAdsense is an incredible service offered by Google to help you make money and help others advertise as well. Basically, with Adsense you choose several ads that blend or complement the information talked about in your blog. Then, when individuals click on the ads that are present in your blog, you receive money! Best of all, Adsense is free to use on your site, so this is a great opportunity to make money without really having to do very much.Make Money Tip #2 Affiliate MarketingAffiliate programs are another great way to make money as well and work on the same premise of Adsense. The web surfer has to click on the affiliate website’s link and when they do so they are redirected from your blog to the link they clicked on. You will get paid affiliate income for the click, and if they make a purchase when they are on that website you will get paid affiliate income again.Make Money Tip #3 Blog AdsBlog ads can help you make money as well. Blog ads are not too different from Adsense or Affiliate marketing, but they are in the sense that blog ads connect web surfers with advertisers. Then, when any ad placements are made a commission is exchanged.Make Money Tip #4 Business BlogYou can use your blog to simply converse about any topic that is important to you, but you can also use your blog as a tool to help you make money. Advertise your business services; make your blog a business blog by focusing at least part of your blog on your business services. This way, you can still communicate whatever it is you need to and make money as well.When it comes to making money from your blog you can do so easily with these tried and true tricks of the trade. Whether you utilize Adsense, affiliate marketing, blog ads, a business blog, or a combination of all of the above, you will certainly benefit and make money. Don’t delay and start implementing these types of money making strategies in your blog today. Not only will you make money, but your blog will become more popular as well.
About the Author: Evelyn Lim is the publisher of a regular and FREE newsletter aimed at helping the home based business owner. She also aims to educate her readers on skills of acquiring mulitple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.comSource: www.isnare.com

Blogging for Dollars

by: Sharon Housley
Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.
Whether a blogger's focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are:
1. ) Google Adsense in Blogs
Google AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template. Google's spider parses the AdServing blog and serves ads that relate to the blog's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served.
2. ) Affiliate Programs (Product Endorsements)
Affiliate Programs work when an affiliate web site receives income for generating sales, leads, or traffic to a merchant website. Generally, bloggers will mention or endorse specific products and if site visitors purchase the product, bloggers will receive a portion of the sale.
3. ) Product Promotion
Businesses use blogs to detail how specific features or product add-ons can increase functionality and save time. Content-rich product promotion will help with search engine placement.
4.) Banner Ads
While less popular than in the past, websites with high traffic levels can still earn decent revenue by selling banner space.
As the Internet evolves bloggers will continue to seek out ways to monetize their opinions and thoughts. Daily journals and online blogs have become more than just a communication means to many.
Copyright 2004 Sharon Housley
Sharon Housley manages marketing for the NotePage http://www.notepage.net and FeedForAll http://www.feedforall.com product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net

Top 10 Tips for Blogging

by: S. Housley
Tips for creating a blog.There are no hard and fast rules on how to blog. Having said that, bloggers will likely increase their exposure by following some simple blog guidelines. 1.) Stay on topic.Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. Unless you have an uncanny knack for wit, humor or cynicism, the majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Most readers won't care that you eat Cheerios for breakfast. They may, however, be interested in the fact that vinegar takes out stains and that toilet paper rolls make great wreaths. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers.2.) Stay informative.If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. If you are endorsing a product or voicing an opinion, be sure to check your facts; your reputation is at stake. If you are offering an opinion, be sure to qualify your post, making it clear that the content is intended as an editorial.3.) Old news is not news.While blogging every day can be a drain, it is important that the information presented is current and accurate, writing an article or blurb about something that happened 6 months ago, will not be of interest to many. Telling your audience that Martha Stewart was convicted and will be going to prison, after her sentence is completed will make people question the value of your columns. 4.) Adhere to a schedule.Create a schedule and stick to it. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication.5.) Clarity and simplicity.Keep your posts and blog entries clear and easy to understand. Remember, the web is global and expressions, idioms and acronyms don't always translate. Sometimes a little explanation goes a long way. 6.) Keyword-rich.If the goal of your blog is to increase your visibility, include related keywords in the title of the blog. Use the title as a headline to attract interest. Each item post should have a title that will attract attention but still be relevant to the post. The title should be no longer than 10-12 words. 7.) Quantity matters.In order to attract the attention of search engines, you will need to develop content and substance. A headline or simple sentence is not going to generate the interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content. 8.) Frequency.If your blog content is updated frequently, search engines will tend to spider the pages at regular intervals. 9.) Spell checking and proof-reading.It only takes a few extra moments and can save you from having to make embarrassing explanations. Remember that whatever you publish on the Internet can be found and archived. Think carefully about what you post before doing so. 10.) RSS. RSS will increase your blog's reach. It is important that you include your blog's content in an RSS feed to increase readership and distribution. Most weblog audiences are small, but with time and regular updates audiences grow. Bloggers may never have more than a few hundred readers, but the people who return to regularly are generally interested in what you have to say.
About the Author
About the Author:Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and NotePage http://www.notepage.net a wireless text messaging software.

Do You Need Help Adding RSS Feeds To Your Blogger?

by: Nell Taliercio
It’s really easy and here is how you can do it: Log into your blogger account Go to "settings" Go to "site feed" Copy the "site feed url" Then go to www.feedburner.com Scroll down to "try feedburner today" and paste your "site feed url" and then click next. You'll be at "select services" There are lots of options on that page and you can look through them all, but to get to the feeds you need to go to the bottom of that page and click on "next". Then you can log in or sign up. It's free to sign up. After you fill in your info then click and that page will allow you to "activate your feed". Click on that and then click on "launch your publicity tools" and then click on "chicklet chooser". Then you have many options. I personally always choose the “my yahoo”, “my msn”, “newsgator” and “xml”. Click on each one and you'll see the code you need to grab. You have to do it for each one. Then just go back to your template and put it in. You're set. As you can see there are other different things you can do too. So look around in there and check them all out. But that is just the very basics of getting a feed up. Now, when you get that feed added let me know so I can add you to my personal “my yahoo” page!
About the Author
Nell Taliercio is the publisher of a weekly telecommuting newsletter that helps moms and dads work at home. Read more about the newsletter and get your free listing of job links at http://www.telecommutinganswerlady.com - and for more telecommuting and home based business information head over to http://www.mommysplace.net